COCA-COLA: #ZERO WORDS

Representing this campaign for a billboard placement, Territory worked with Coca-Cola and 72andSunny to produce a suite of square animated spots to fit the patchwork of the billboard, as well as a full billboard takeover. The full billboard takeover, rendered in 5K, features a ‘metaverse avatar-style’ character presenting their taste set on both pixel-styled and space-based scenes – a nod to the limited edition Coca-Cola Starlight and Coca-Cola Pixel products that accompany the campaign. Displayed on a curved digital billboard placement, the animation is designed to present an anamorphic 3D illusion, with various flying icons and pieces of the animation appearing to pop out from the screen.

View the full project here - Coca-Cola: Zero Words